This month we’re adding our voices to the topic “du jour” in the world of book marketing (drumroll, please) … The Email List. Listen in as we cover the who, what, when, where, why of this massively popular way to connect with readers:
- Who to target with your newsletters
- What to send them
- When (i.e. how often) to send messages
- Where to find readers
- Why e-mail is the gold-standard in communicating with them
- How to go about getting into readers inboxes (hint: by asking nicely and adding value to their lives)
- Plus, a few tricks of the trade to make this all seem a little less overwhelming
Grab your drinks and join us!
Or listen in via iTunes or Soundcloud.
The two e-mail marketing services we mentioned in the show are MailChimp and MailerLite. They aren’t buying us any drinks for mentioning them, we just wanted you to have the links right here in case you’re curious.
As a bonus for Patreon subscribers this month Alexis Anne created a video demo about how to set up automation in MailerLite. Check out the subscription information here.
Finally, as always, if you want more details on what we’re drinking, you can find them here (including Julia’s French 75 recipe this month). It’s fitting that Julia’s drinking a fancy cocktail with sparkling wine this month, since her new Scottish historical series, The Matchmaker of Edinburgh, launches this month with the first title The Look of Love out October 9. Congrats!
Thanks so much for supporting First Draught and spending time with us each month!
We missed you last month! Sincere apologies for the radio silence. Our regular recording schedule was derailed by germ-y fall crud and then by, well… November. Hope those of you that were celebrating Thanksgiving had a wonderful holiday. One of the biggest things on all our gratitude lists is YOU! Thank you so much for going on this journey with us.
We’re all healthy, (mostly) rested, and back this month talking about some of the best things we read in 2016. We could have gone on for hours on this one, because is there really anything better than talking with friends about that amazing book you just read? Grab a beverage of choice (see ours here) and enjoy this month’s episode (which is not actually hours long). Then when you’re done watching/listening, join in the conversation by sharing some of your 2016 favorites in the comments!
(Just want to listen? Check out iTunes or Soundcloud.)
And to save you the trouble of frantically jotting down titles while you’re listening here are our lists:
Mary Chris’ List:
Again, we’d love to hear about your favorite books of 2016 in the comments, as well as any suggestions you have for topics you’d like to see us cover in 2017.
Cheers! And happiest of holidays!