Book Bub, Book Funnel, & More (November 2017)

We’re wrapping up our three-part series on book marketing this month with a discussion about paid options like Book Bub, Book Funnel, and Instafreebie, as well as some other no-cost options for helping readers discover your beautiful book.

If you’re curious about those ever-elusive Book Bub ads, listen in as Julia and Alexis share their recent experiences with the service (hint: all that exclusivity is a good thing).

We’ll also explain exactly what book funneling services do, why you might want to think about posting a video to Facebook, and how collaboration makes all of this more fun. Plus, we admit that sometimes we feel a little squidgy about trying out new marketing tricks and talk about strategies we use to move forward anyway.

Grab your pumpkin beer and join us:

You can also find us on iTunes and Soundcloud (and you can also drink something other than pumpkin beer, should you prefer).

Thank you so much for your support of First Draught– we’re grateful that you chose to spend a little bit of your month with us! Don’t forget to check out the cool stuff we’re offering over on our Patreon page and we’ll see you in November.

Cheers!

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The One Where We Talk About E-mail Lists (October 2017)

This month we’re adding our voices to the topic “du jour” in the world of book marketing (drumroll, please) … The Email List. Listen in as we cover the who, what, when, where, why of this massively popular way to connect with readers:

  • Who to target with your newsletters
  • What to send them
  • When (i.e. how often) to send messages
  • Where to find readers
  • Why e-mail is the gold-standard in communicating with them
  • How to go about getting into readers inboxes (hint: by asking nicely and adding value to their lives)
  • Plus, a few tricks of the trade to make this all seem a little less overwhelming

Grab your drinks and join us!

Or listen in via iTunes or Soundcloud.

The two e-mail marketing services we mentioned in the show are MailChimp and MailerLite. They aren’t buying us any drinks for mentioning them, we just wanted you to have the links right here in case you’re curious.

As a bonus for Patreon subscribers this month Alexis Anne created a video demo about how to set up automation in MailerLite. Check out the subscription information here.

Finally, as always, if you want more details on what we’re drinking, you can find them here (including Julia’s French 75 recipe this month). It’s fitting that Julia’s drinking a fancy cocktail with sparkling wine this month, since her new Scottish historical series, The Matchmaker of Edinburgh, launches this month with the first title The Look of Love out October 9. Congrats!

Thanks so much for supporting First Draught and spending time with us each month!

Cheers!

 

Blood, Sweat, & Book Launches (September 2017)

You wrote it. You edited it. (Go you! Woohoo!) Now it’s time to send it out into the world. But you can’t just push your book out of the nest and expect it to fly– book launches require strategy, research, and some good ‘ole fashioned sweat equity.

While their own recent launches are fresh on their minds, Julia and Alexis share their top tips for making the most of your book launch, from how to leverage a following from one pen name to another (for example, Julia Kelly to Julia Blake) to why you really should consider going live on Facebook.

Pour a pint, and check out all the good stuff here:

Or take us on the go, the podcast is available on iTunes and Soundcloud.

We’ll be back next month to chat about everything you need to know about e-mail newsletters! Want the show delivered to your inbox? Sign up here.

Thank you so much for watching/listening. If you’d like to support our show and help us grow, please be sure to check out our Patreon page (there are some great thank you gifts for your donations)! 

Oh, and speaking of book launches– congrats to Alexis on 7 Dirty Lies and Julia on Changing the Play!

 

 

RSVP: Size Does Matter- Serials, Series, Novellas, and Novels

First DraughtWhat’s the difference between a series and a serial? When should you consider a novella instead of a novel? Is there one right answer for everyone? (Hint: there almost never is.) Join us on Tuesday, June 2 at 8:30 EDT to tackle the tricky subject of length and get closer to figuring out what might be best for your next project.

We’re thrilled to be joined by our friend Lindsay Emory on this show! Click here to get to know her a bit here before you tune in.

Then, grab your favorite drink and click here to join us on Google Hangouts! Can’t make it to the live broadcast? Check back here for the recording the day after the show. Also, don’t forget that you can get our podcast feed on iTunes or Soundcloud. Subscribe to listen to our entire audio archive!

RSVP: How to Write the Best Pitches, Blurbs, and Synopses

LogoFirst Draught is back next week to look at writing the best pitches, blurbs, and synopses for your book. It doesn’t matter where you are in your career, summing up your book and talking to people about it is tough. That’s why we’re inviting Shari Slade and T.J. Kline to share their stories and strategies.

When: Tuesday, May 5th, at 8:30 PM EST

Where: RSVP to our Google Hangouts event to watch live or check back with First Draught to watch the YouTube recording of the show. Just click here!

Don’t forget that you can also check out our brand new podcast feed on iTunes or Soundcloud. Subscribe to listen to our entire audio archive!

Shari SladeShari Slade is the USA Today bestselling author of sexy new adult romance. A would-be academic with big dreams and very little means. When she isn’t toiling away in the non-profit sector, she’s writing gritty stories about identity and people who make terrible choices in the name of love (or lust). Somehow, it all works out in the end. If she had a patronus it would be a platypus.

Visit Shari’s website: sharislade.com

Subscribe to Shari’s newsletter: http://bit.ly/ShariSladeNews

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T.J. KlineT.J. Kline was bitten by the horse bug early and began training horses at fourteen as well as competing in rodeos and winning several rodeo queen competitions but has always known writing was her first love. She also writes under the name Tina Klinesmith. In her spare time, she can be found spending as much time as possible, laughing hysterically, with her husband, teens and their menagerie of pets in Northern California.

Visit T.J.’s website: tinaklinesmith.com

Subscribe to T.J.’s newsletter: http://bit.ly/1DB5iBW

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RSVP: How to Build Your Author Brand (Even When You Don’t Have a Book Out)

We’ve got a great First Draught for you this Tuesday at 8:30 PM EST! Alexis, Mary Chris, and Julia are very happy to be welcoming Laura von Holt and Amy Jo Cousins on for a discussion about building your author brand. We’ll talk about why branding is important, how you should go about creating your online and in real life presence, and why it’s important to start now even if you don’t have a book out.

RSVP to our live event to be sure you don’t miss a minute of our live conversation. If you can’t make it on Tuesday, you can subscribe to our YouTube channel to watch this or other First Draught shows.

And check out our guests’ bios for a little more information about who you’ll be meeting on Tuesday!

Laura Von Holt HeadshotLaura von Holt is a marginally famous writer and performer from Hawai’i who lives in New York. She writes paranormal romances about mermaids, and literary fantasy about the dark side of fairytales. She is also a Pulitzer-nominated playwright and the Co-Artistic Director of Little Lord, a Brooklyn-based theater company. Laura is best known as her pinup and performance artist alter ego, von Hottie. When Laura is not on the ground, she is in the air as the sparkly half of the international aerial comedy duo, Flaming Mermaid Broken Star, which creates and performs “stunning feats of how-dare-they” on the regular.

Visit Laura’s website: vonhottie.com

Subscribe to Laura’s newsletter: http://eepurl.com/OqvlD

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Amy Jo Cousins writes contemporary romance and erotica about smart people finding their own best kind of smexy. She lives in Chicago with her son, where she tweets too much, sometimes runs really far, and waits for the Cubs to win the World Series.

Fun facts: Amy Jo can get back into a kayak in the open water if she falls out of it, taught herself and her son how to say I love you in seventeen languages, and once ran the table in a game of eight ball.

Visit Amy Jo’s website: http://amyjocousins.com/

Subscribe to Amy Jo’s newsletter: http://bit.ly/1CriI2U

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