This month we’re adding our voices to the topic “du jour” in the world of book marketing (drumroll, please) … The Email List. Listen in as we cover the who, what, when, where, why of this massively popular way to connect with readers:
- Who to target with your newsletters
- What to send them
- When (i.e. how often) to send messages
- Where to find readers
- Why e-mail is the gold-standard in communicating with them
- How to go about getting into readers inboxes (hint: by asking nicely and adding value to their lives)
- Plus, a few tricks of the trade to make this all seem a little less overwhelming
Grab your drinks and join us!
Or listen in via iTunes or Soundcloud.
The two e-mail marketing services we mentioned in the show are MailChimp and MailerLite. They aren’t buying us any drinks for mentioning them, we just wanted you to have the links right here in case you’re curious.
As a bonus for Patreon subscribers this month Alexis Anne created a video demo about how to set up automation in MailerLite. Check out the subscription information here.
Finally, as always, if you want more details on what we’re drinking, you can find them here (including Julia’s French 75 recipe this month). It’s fitting that Julia’s drinking a fancy cocktail with sparkling wine this month, since her new Scottish historical series, The Matchmaker of Edinburgh, launches this month with the first title The Look of Love out October 9. Congrats!
Thanks so much for supporting First Draught and spending time with us each month!
It’s July and in the romance industry that can only mean one thing: RWA Nationals is almost here! This month Alexis, Julia, and Mary Chris are breaking down everything you need to know about heading to your first conference including picking workshops, going to signings, and socializing (we promise, you don’t have to eat dinner alone). We’ll be joined by Katie Dunneback (@younglibrian) who has been running the fantastic #RWA1st Twitter chats for first timers to ask questions and get answers about heading to New York City.
The show hits the air at 8:30 PM EST on Tuesday, July 7th.
So click here to RSVP on Google Hangouts and get ready to kick back with your favorite drink!
Can’t make it to the live broadcast? You can watch all of our back episodes in our video archive. Also, don’t forget that you can get our podcast feed on iTunes or Soundcloud. Subscribe to listen to our entire audio archive!
We had a great discussion Tuesday night with Shari Slade and T.J. Kline about writing pitches, blurbs, and synopses as well as selling your book in person. If you missed it, you can check out the whole video right here or by clicking through and subscribing to our YouTube channel.
The show is also available as a podcast:
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Here are some of the books we talked about during the show (just click to follow the Amazon links!):
And don’t forget to follow our amazing guests!
Visit Shari’s website: sharislade.com
Subscribe to Shari’s newsletter: http://bit.ly/ShariSladeNews
Visit T.J.’s website: tinaklinesmith.com
Subscribe to T.J.’s newsletter: http://bit.ly/1DB5iBW