We’re wrapping up our three-part series on book marketing this month with a discussion about paid options like Book Bub, Book Funnel, and Instafreebie, as well as some other no-cost options for helping readers discover your beautiful book.
If you’re curious about those ever-elusive Book Bub ads, listen in as Julia and Alexis share their recent experiences with the service (hint: all that exclusivity is a good thing).
We’ll also explain exactly what book funneling services do, why you might want to think about posting a video to Facebook, and how collaboration makes all of this more fun. Plus, we admit that sometimes we feel a little squidgy about trying out new marketing tricks and talk about strategies we use to move forward anyway.
Grab your pumpkin beer and join us:
You can also find us on iTunes and Soundcloud (and you can also drink something other than pumpkin beer, should you prefer).
Thank you so much for your support of First Draught– we’re grateful that you chose to spend a little bit of your month with us! Don’t forget to check out the cool stuff we’re offering over on our Patreon page and we’ll see you in November.
This month we’re adding our voices to the topic “du jour” in the world of book marketing (drumroll, please) … The Email List. Listen in as we cover the who, what, when, where, why of this massively popular way to connect with readers:
- Who to target with your newsletters
- What to send them
- When (i.e. how often) to send messages
- Where to find readers
- Why e-mail is the gold-standard in communicating with them
- How to go about getting into readers inboxes (hint: by asking nicely and adding value to their lives)
- Plus, a few tricks of the trade to make this all seem a little less overwhelming
Grab your drinks and join us!
Or listen in via iTunes or Soundcloud.
The two e-mail marketing services we mentioned in the show are MailChimp and MailerLite. They aren’t buying us any drinks for mentioning them, we just wanted you to have the links right here in case you’re curious.
As a bonus for Patreon subscribers this month Alexis Anne created a video demo about how to set up automation in MailerLite. Check out the subscription information here.
Finally, as always, if you want more details on what we’re drinking, you can find them here (including Julia’s French 75 recipe this month). It’s fitting that Julia’s drinking a fancy cocktail with sparkling wine this month, since her new Scottish historical series, The Matchmaker of Edinburgh, launches this month with the first title The Look of Love out October 9. Congrats!
Thanks so much for supporting First Draught and spending time with us each month!
You wrote it. You edited it. (Go you! Woohoo!) Now it’s time to send it out into the world. But you can’t just push your book out of the nest and expect it to fly– book launches require strategy, research, and some good ‘ole fashioned sweat equity.
While their own recent launches are fresh on their minds, Julia and Alexis share their top tips for making the most of your book launch, from how to leverage a following from one pen name to another (for example, Julia Kelly to Julia Blake) to why you really should consider going live on Facebook.
Pour a pint, and check out all the good stuff here:
Or take us on the go, the podcast is available on iTunes and Soundcloud.
We’ll be back next month to chat about everything you need to know about e-mail newsletters! Want the show delivered to your inbox? Sign up here.
Thank you so much for watching/listening. If you’d like to support our show and help us grow, please be sure to check out our Patreon page (there are some great thank you gifts for your donations)!
Oh, and speaking of book launches– congrats to Alexis on 7 Dirty Lies and Julia on Changing the Play!
I’ve decided that when the drink of the month is a beer, I’ll choose a style of beer instead of one specific beer. Craft beer can be pretty regional and I would hate the thought of sending a west coast reader running around trying to find some fabulous ale that is only available on the east coast.
That being said– this month’s style is an IPA, but not just any ‘ole IPA. No, for September you’ll want to find the most hoppy IPA you can possibly find. The one where you put your nose over the glass and all you smell is deep citrus-y bitterness. The one that is going to sting the back of your tongue just a little bit (in all the best ways).
First Draught this month is all about social media, and let’s be honest– it can be a bitter pill to swallow at times. All you want to do is write and yet today’s publishing culture demands that you have an online presence. We’ll be chatting about how to figure out which sites are the best for you, how to use them to make genuine connections with readers, and how not to let it suck away all your writing time.
Just like that super-hopped IPA that seems like it’s going to be WAY too much, but has a sweet-ness to the finish, social media can be your new favorite thing. (Okay… maybe I’m getting a little carried away there, but we’ll at least help you make it drink-able.)
To find a super hoppy IPA, look for styles with high IBUs (International Bitterness Units – yep, that’s actually a thing). Here are a few suggestions to get you started: Dogfish Head’s 90 Minute, Foothills Brewing’s Hoppyum, Sierra Nevada’s Torpedo, and Ballast Point’s Sculpin.
Cheers! And we’ll see you next Tuesday, September 1 at 8:30pm EST for First Draught!