You can now support First Draught on Patreon for as little as $1 a month. Thanks for your consideration.
This month we’re adding our voices to the topic “du jour” in the world of book marketing (drumroll, please) … The Email List. Listen in as we cover the who, what, when, where, why of this massively popular way to connect with readers:
- Who to target with your newsletters
- What to send them
- When (i.e. how often) to send messages
- Where to find readers
- Why e-mail is the gold-standard in communicating with them
- How to go about getting into readers inboxes (hint: by asking nicely and adding value to their lives)
- Plus, a few tricks of the trade to make this all seem a little less overwhelming
Grab your drinks and join us!
The two e-mail marketing services we mentioned in the show are MailChimp and MailerLite. They aren’t buying us any drinks for mentioning them, we just wanted you to have the links right here in case you’re curious.
Finally, as always, if you want more details on what we’re drinking, you can find them here (including Julia’s French 75 recipe this month). It’s fitting that Julia’s drinking a fancy cocktail with sparkling wine this month, since her new Scottish historical series, The Matchmaker of Edinburgh, launches this month with the first title The Look of Love out October 9. Congrats!
Thanks so much for supporting First Draught and spending time with us each month!
You wrote it. You edited it. (Go you! Woohoo!) Now it’s time to send it out into the world. But you can’t just push your book out of the nest and expect it to fly– book launches require strategy, research, and some good ‘ole fashioned sweat equity.
While their own recent launches are fresh on their minds, Julia and Alexis share their top tips for making the most of your book launch, from how to leverage a following from one pen name to another (for example, Julia Kelly to Julia Blake) to why you really should consider going live on Facebook.
Pour a pint, and check out all the good stuff here:
We’ll be back next month to chat about everything you need to know about e-mail newsletters! Want the show delivered to your inbox? Sign up here.
Thank you so much for watching/listening. If you’d like to support our show and help us grow, please be sure to check out our Patreon page (there are some great thank you gifts for your donations)!
Every July we do a conference themed show leading up to RWA (the Romance Writers of America Conference), but it never occurred to us to do a post conference wrap up– until now!
This year we got together on the last day of the conference to record a reflection on our three days in Orlando, Florida. And by together, we mean actually together– in the same room. That’s right! This month we have a rare in-person, First Draught recording.
We’re thrilled to share our unfiltered thoughts on drip campaigns (don’t worry, we explain that), post-conference blues, waterfalls, and the vast importance of spending time with your people. Also,dance parties.
Also! A huge thank you to our sponsors– especially Laura von Holt who not only was a guest on our show last month, but also kicked-off our new Patreon page with her generous donation.
We so appreciate each and every one of you and are honored that you spend your time with us each month. If you’d like to support our podcast and help us grow, please be sure to check out our Patreon page. And know that we are grateful for it all everything from your 20 seconds to your $20.
**And if you attended RWA or any other conference recently, HBIC Nation has a great post-conference workbook to help you hang on to that great let’s get stuff done momentum. Sign up over there for a free copy.**
There you are. Standing on the fringes of the bar area at the hotel where a giant conference is being held. You’re mere feet away from your dream agent, and that blogger you love, and that other author you talked to about 90s boy bands on Twitter. And you freeze. Because, holy overwhelm, Batman.
We’ve all been there. Which is why we’re so thrilled to bring you this summer’s conference edition of First Draught. We’ve invited our good friend Laura Von Holt on to share her tips on networking. She breaks down some really, really, practical steps to help you OWN that room and have a lot of fun doing it. Seriously, we took notes. So grab a pen, your favorite notebook, and a delicious drink and learn to be your very best self at your next big (not so scary, anymore) networking event:
Want even more networking goodness from Laura? There’s a bonus video with one last strategy that she didn’t mention on our show, available exclusively to our Patreon subscribers. Supporters at any level will get access to this extra tidbit of awesome. Thanks so much for checking us out and considering giving your support!
And here are your handy link to the resources we mentioned on the show:
- HBIC Nation Conference Guide – featuring an article from Laura about her networking strategy AND so much other amazing-ness!
- BTW, speaking of the HBIC Nation, if you’re headed to the Romance Writers of America conference later this month, don’t forget to subscribe to our newsletter, join our Facebook group, and follow us on Instagram. We’ll network like bosses. Probably at the pool. Definitely with drinks.
- Sun Tzu’s 31 Best Pieces Of Leadership Advice – Forbes.com
- CamCard App (for easily keeping track of all those people you’ve successfully networked with)
Thank you so much for watching, listening, and supporting First Draught. Until next month… cheers!
The only thing constant is change. Super cliché, but super true. This month we’re talking about the special kind of flexible it takes to thrive in the world of publishing– those scheduling gymnastics we do to keep our careers afloat.
We share practical tips on how to work backwards from your deadline to create a writing and publishing schedule, the importance of giving yourself a grace period within that schedule, and how to cope with life’s little (or not so little) unexpected changes. We also chat about knowing when to be extra kind to yourself and take a step back for reflection.
Check out the video of our conversation here:
Our conversation started with much enthusiasm for beer and bourbon related travel (as all good conversations should, naturally). If that piqued your interest, check out the Kentucky Bourbon Trail, and all the amazing that is Asheville, North Carolina (including Green Man Brewery).
As always, thank you so much for watching/listening. Got a topic you’d like us to tackle? Leave us a note in the comments below. Love the show? Please take a second to leave us a quick review on iTunes (or your podcast delivery system of choice) or a thumbs up on YouTube– both help other writers find us. We couldn’t be more grateful for your time, thank you!
Writing can be a really solitary endeavor — just you and your laptop and your words. Even the most introverted of writers (which lets be honest, is mostly all of us) occasionally wish we had someone to bounce that crazy story idea around with. Or someone to talk to about trends in marketing or publishing. Or someone who simply just understands how crazy/exhilarating/exhausting/thrilling this business is.
Which is where collaboration comes in! Whether it’s working on a monthly podcast, or writing an anthology. Planning a local happy hour, or hosting an online community — it can be hugely beneficial to collaborate with other authors. This month, we’re talking about all the ways in which authors are creating their own little teams of awesome and the benefits of collaboration, as well as how to set yourself up for success.
This month we’re also toasting a new collaboration of our own! Julia, Alexis, and Mary Chris along with the amazing Alexandra Haughton, Lindsay Emory, and Laura von Holt just launched HBIC Nation last week. We’re thrilled to share our online community and our Dream. Do. Dominate. philosophy with you. Check out our exciting new adventure over at hbicnation.com or on the HBIC Nation Facebook group!
As always, thank you so much for watching/listening/reading! Sign up for our newsletter, and please let us know what topics you’d love to see us tackle in the future in the comments below. And if you enjoy our show we’d so appreciate you sharing it with others you think might like it.